Privacy Policy

Last Updated: October 17, 2025

FRAGA GROUP LLC (“we,” “us,” or “our”), doing business as Letsox, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit letsox.com (the “Site”). By using this Site, you agree to this Policy.

Scope. This Site is intended for U.S. residents and we sell and ship within the United States only.

1. Information We Collect

We collect personal information in the following ways:

1.1. Information You Provide Directly. When you make a purchase, create an account, or contact us, we collect:

• Contact Data: name, billing/shipping address, email address, phone number.

• Financial Data: payments are processed securely by Stripe and PayPal. We do not store your full credit card details on our servers.

1.2. Information Collected Automatically (Cookies & Similar Technologies). When you access the Site, we automatically collect:

• Device & Usage Data: IP address, browser type, operating system, referral URLs, pages viewed, timestamps.

• Cookies/IDs: small text files or identifiers placed on your device. See “Cookies & Tracking Technologies” below.

Categories (Notice at Collection). The personal information we collect may include: identifiers (name, email, IP), commercial information (orders), internet activity (page views, referral), and inferences about product interests (for advertising). We do not intentionally collect sensitive personal information; payment card data is handled by our processors.

2. How We Use Your Information

We use personal information to:

• Process, fulfill, and deliver orders; manage payments and shipping.

• Communicate about your orders, account, or inquiries; provide customer support.

• Marketing & Advertising: show you relevant products (including remarketing via platforms such as Google Ads/Shopping).

• Improve and optimize the Site (including analytics).

• Detect and prevent fraud; protect the Site and our customers.

3. Cookies & Tracking Technologies

3.1. What Are Cookies? Cookies are small files stored in your browser; they may be session or persistent. Similar technologies (e.g., pixels, tags) may also be used.

3.2. How We Use Cookies.

• Essential Cookies: required for core functionality (e.g., cart, checkout, security).

• Analytics Cookies: help us understand how visitors use our Site (e.g., Google Analytics/measurement).

• Advertising Cookies/IDs: set by us or our partners (e.g., Google) to measure performance and show ads that may be more relevant to you across sites (cross‑context behavioral advertising).

3.3. Your Choices (U.S.-only approach).
We do not display a cookie consent banner for U.S. users. Instead, you have the right to opt‑out of the sale or sharing of personal information used for advertising. We honor the Global Privacy Control (GPC) signal. When we detect a valid GPC signal from your browser, we automatically treat it as an opt‑out of sale/share and disable ad personalization/remarketing on this Site. You can also manage or delete cookies in your browser settings. Blocking advertising cookies may not eliminate ads but will reduce relevance.

Do Not Track. We currently do not respond to “Do Not Track” (DNT) signals. We do respond to GPC.

4. How We Disclose Information

We disclose personal information to:

• Payment Processors: Stripe and PayPal for secure payment processing.

• Shipping & Fulfillment Providers.

• IT/Security & Operational Vendors (hosting, anti‑fraud, email, customer support).

• Advertising & Measurement Partners: we share information collected via cookies/IDs with platforms such as Google to provide advertising/measurement services on our behalf.

We do not sell personal information for money. However, our use of advertising/analytics cookies may be considered a “sale” or “sharing” of personal information under certain U.S. state privacy laws (e.g., California). You may opt out as described below.

5. Your Privacy Rights (U.S. State Laws)

Depending on your state (e.g., California, Colorado, Connecticut, Virginia, Utah, Oregon, Texas, New Jersey), you may have rights to:

• Know/Access the categories and specific pieces of personal information we collect and how we use/disclose it.

• Delete personal information (subject to legal exceptions).

• Correct inaccurate personal information.

• Opt‑out of the sale or sharing of personal information and targeted advertising.

• Limit the use/disclosure of sensitive personal information (if applicable).

• Non‑discrimination for exercising your rights.

How to Exercise Your Rights.
You can exercise rights by:

1. Global Privacy Control (Preferred for Opt‑Out): Enable GPC in your browser. We will automatically treat it as an opt‑out of sale/share and disable ad personalization on this Site.

2. Email (Primary Contact): Send a verifiable request to contact@letsox.com with the subject “Privacy Request” (e.g., “CCPA Privacy Request”), and include your full name and email address used on the Site.

We may need to verify your identity before fulfilling certain requests (e.g., access or deletion). We will respond to access/deletion/correction requests within 45 days (with a possible 45‑day extension where permitted).

Timelines for Opt‑Out. After receiving a valid opt‑out (including via GPC), we will stop sale/share for advertising within 15 business days, and we will not ask you to opt back in for at least 12 months.

Authorized Agents. You may designate an authorized agent to submit requests on your behalf, subject to verification.

6. Children’s Privacy

Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. We also do not knowingly sell or share personal information of consumers under 16 years old.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

8. Data Retention

We retain personal information for as long as reasonably necessary to provide the Site and services (e.g., order/transaction records), comply with our legal obligations, resolve disputes, and enforce agreements. Typical retention periods vary by category (e.g., order records kept for tax/audit requirements).

9. Changes to This Policy

We may update this Policy from time to time. Changes will be posted here with a new “Last Updated” date. Material changes will be highlighted where appropriate.

10. Contact Us

If you have questions or wish to exercise your privacy rights, contact us at: